Fryza Carpentry
Digital presence, lead generation and content management for a traditional craft business.
A multilingual website combining real project photography, custom quote requests, pricing, SEO content and business administration.
Public portfolio access — sample data only.
Great work alone doesn't bring great enquiries.
A traditional woodworking business has excellent work and experience, but its online presence rarely reflects that quality — and doesn't lead customers to a concrete enquiry.
- referrals
- phone calls
- photos sent manually
- a Google business profile
- outdated websites
- enquiries without the needed details
- build quality
- previous projects
- types of stairs
- range of services
- indicative prices
- service area
- how to send photos or plans
The real problem: no structured digital path from the first visit to a concrete quote request.
Real work. Real material. Real craftsmanship.
The website is designed around the craftsman's real portfolio. No stock photos — only stairs, balustrades and details that were actually built.
From first visit to commission.
- 01Discover
Customers arrive via search, Google or a referral.
- 02Explore
They browse projects, stair types and services.
- 03Understand
They learn the process, FAQ and indicative prices.
- 04Request
They fill in the quote form and attach materials.
- 05Manage
The enquiry lands in the admin panel.
- 06Grow
New projects and SEO pages, without rebuilding the site.
From vague enquiry to structured project request.
Not an ordinary contact form, but a guided quote request flow. Customers send materials with their very first message — cutting the first round of phone questions.
- Topic
- Contact details
- Description
- Project details
- Photos
- Documents
Structured product and service pricing.
The price list isn't static text. Categories, items, dimensions and units are managed in the panel and can be shown or hidden.
Editable pricing for materials, components and woodworking services.
Built to be found.
The system doesn't rely on the homepage alone. Dedicated SEO pages can be created for specific services, regions, cities and topics.
- Services
- Regions
- Cities
- Topics
- Meta title
- Meta description
- Main image
- Content blocks
- Index toggle
- Draft / published
- Hide / publish
Behind the craftsmanship.
The real admin panel, not just the front: enquiries, gallery, content, pricing, languages, SEO pages, section visibility and statistics in one place.
- 01Enquiries
- 02Gallery
- 03Content
- 04Pricing
- 05Languages
- 06SEO pages
- 07Sections
- 08Statistics
No developer needed for every small change.
The owner can:
- change text
- replace a photo
- add a project
- edit a description
- update a price
- hide a section
- publish an SEO page
- recommendations
- phone calls
- scattered project photos
- repeated questions
- no structured quote request
- limited search visibility
- professional website
- searchable services
- real project portfolio
- structured quote request
- editable pricing
- SEO landing pages
- admin panel
Six areas that matter.
Real projects instead of stock photos.
Quote form with document uploads.
An extensive price list managed from the panel.
Pages prepared for specific searches.
Edit texts, photos, gallery and sections.
PL / DE / EN / UK.
Four languages, one concrete reason.
Polish, German, English and Ukrainian — because the business serves customers on both sides of the border. The path from browsing the portfolio to sending a quote request stays simple on mobile, too.
PL · DE · EN · UK
Designed for customers across Western Poland and Eastern Germany.
What I built.
Designed to improve discoverability and make first enquiries more structured.
Built to reduce friction between discovering the business and requesting a quote.
- Information architecture
- Responsive website
- Visual direction
- Real-project gallery
- Multilingual content structure
- Quote request workflow
- File uploads
- Pricing system
- Admin dashboard
- CMS functionality
- SEO page system
- Statistics
- Section visibility controls
- Mobile experience